Bicoastal Media Marketing Team!
Kelly Schellong is the new Sales Manager for Bicoastal Media, although this position isn’t new to her. Kelly worked as our Sales Manager from 2001 through 2012 before going on an adventure, moving to the Rogue Valley for a couple years. Kelly is very familiar with our community, as she served on the City Council and as the Mayor of Crescent City for 8 years. She has served on many local boards, including the Chamber of Commerce, CASA, and the Border Coast Regional Airport Authority, to name a few. Kelly raised her son, Wade, here in Del Norte County, and he now proudly serves in the United States Army.
Kelly is extremely happy to be back in Crescent City near family, friends and fishing! When asked what she loves about radio, she replied, “Radio is the only media that can provide immediate results for our customers, and that’s important to me. I’m happy to be back with my radio family, and look forward to using my expertise in marketing and event planning to help local businesses succeed! Why? Because I love our community and the generous people that live here.” If you are looking for results, call Kelly for an appointment at 707-218-5060 or email her at Kelly@bicoastalmedia.com
Radio Advertising your business!
You can reach most people using radio as a medium. To be precise, around 77% of adults tune in to an advertising supported AM/FM station. The average listener, spends almost 2 hours (109) minutes per day listening to AM /FM radio. Source: Nielsen Report
You can reach people when they are driving to do shopping. Peak radio usage coincides with when people are driving to work, lunch time and leaving work. Listening is much lower between 8:00 PM and 8:00 AM than during daytime hours. Source: Nielsen Report
You can target your advertising very effectively. In the United States, there are over 11,000 commercial radio stations. While there are 50,000 Watt stations which reach large geographic areas. Many stations reach relatively focused geographic areas. By picking the right station, you won’t be reaching people that aren’t potential customers. Furthermore, certain formats (talk, country, pop, easy listening) tend to reach specific demographics, enabling advertiser to target the types of customers that shop with them directly.
Country Music Listeners
Statistics for the average country fan show that they are 45 years old with an income of $75,392. Seventy-five percent of country fans own a home (valued at $228,586), which is higher than the national average. Thirty-two percent are parents with 2.3 children and their net worth is $316,337, which is just under the national average.
One in two people with an income of $100,000-plus are country fans and one in three people who have professional or managerial jobs are country fans. One in four of the people who live in the top five DMA’s are country fans. Again, Fuson pointed out that this opens a lot of doors because there is a whole new market where country fans live.
“Country music fans are also passionate about their family,” Fuson said. “We found that 90 percent spend time with their family, and 81 percent have dinner with them every night compared to a national average of 43 percent. Seventy-nine percent of the country fans wish they had more time to spend with their families.”
The surveys also found that country fans are more likely than the U.S. population to go dancing, go out on the town with friends, entertain at home and dine out. In fact, Fuson said, country fans spent $16 billion dining out with friends and family last year.
Country fans are also more tech-savvy than had been previously thought. Two in four of the people buying new technology are country fans, while four in 10 people who are asked for advice on technology are country fans. Seventy-six percent of Music Fest attendees last year were engaged in some kind of social media, including Facebook and Twitter, with 55 percent engaging with Facebook daily. That is up 30 percent from 2008. Another 23 percent are active on Twitter, up 40 percent from 2009.
The CMA introduced a CMA Music Fest app two weeks ago, and in that time period has had 11,336 unique visitors, 9,500 from iPhones and the rest from Android.
The new demographic for country music fans puts them on average or above with most Americans, according to CMA market research director Greg Fuson.
*article from Billboard Magazine, Billboard Country Music Summit by Vernell Hackett